Thursday, May 10, 2012

Native wines!

I saw this yesterday in Woerden. It's a banner advertising for 'Native Wines', a selection of wines from Cape province, South Africa.

I don't want to get into a long discussion about appropriations of other people's art, the use of the female body to sell anything and everything, and the colonial taste of marketing a wine on account of it being 'native' when all the vineyards in South Africa are owned by White people, so let's just ponder on  two Orientalist questions:
  1. Why are the breasts of African women appropriate for public display?
  2. Why do Third World cultures make your product exotic?
Netherlands, you've got a long way to go.

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